Marketing

CREATE MARKETING COLLATERAL

• Hi-Resolution Photography and Videography for both Print Advertisements, Online Marketing, and Social Media
  
• Walkthrough Property Tour
• Professional drone photography and property
  videography
• Prepare copy to be used in all marketing
• Prepare copy to be used in all marketing

WHISPER CAMPAIGN

• Make direct contact with clients and brokers to notify them of the offering
• Share website and collateral as an exclusive preview for qualified individuals
• Offer exclusive, pre-launch property tours to qualified individuals
• Share offering in The Agency weekly Sales Meeting broadcasted to 450 agents in 23 different offices in California, Arizona, Utah and Canada
• ​​​​​​​List offering on Pocket Listing Service and Top Agent Network, exclusive broker networks
  

DEVELOP PR STRATEGY

• The PR team will work with the Seller to understand the history, story, and design of the house
• The PR team will pitch the exclusive launch story to various media outlets. While no placement is guaranteed.
• During this phase, The Agency and Savills will collectively identify qualified, potential buyers through existing contacts.
• Create a specific schedule of ad placement, social media postings, and market updates
  

DIGITAL ADVERTISING LAUNCH

• Launch listing in the MLS
  
• Property goes live on The Agency website with a two-week front page
  feature, reaching over 17,690 unique visitors per month
• Property goes live on The Savills website, reaching 30,000 Savills agents
  in 700 offices in over 60 counties all around the world
• Deploy a custom property-specific direct eBlast to Sandro’s personal
  database and VIP Broker list, approximately 10,500 recipients
• Any potential PR placement
• Inclusion in The Agency weekly eBlasts:
  ​​​​​​​
  “The Agency Edit” (Saturday eBlast)
  275,000+ Subscribers
  
  The Agency Weekly Broker Update (Monday eBlast)
  20,000+ Subscribers
  

DIGITAL ADVERTISING CONTINUED

• The Agency Facebook page followers: 18,000+
• The Agency Twitter followers: 13,000+
• The Agency Instagram followers: 295,000+
• The Agency Pinterest followers: 1,550+
• Agents Instagram followers: 8,500+

PRINT ADVERTISING LAUNCH

• Work to secure editorial and/or advertisements in The LA Times
• Full-page ad in The LA Times
• Full-page ad in the MLS Caravan Guide
  
• Westside DIGS
• Malibu Homes & Land
• Any potential PR placement
  
• Malibu Times
  

MARKETING COLLATERAL LAUNCH

• Print: Compose a curated and tailored 4-12 page brochure
  
• Digital: Deploy custom eBlast campaign to Agent’s databses, as well as
  The Agency’s VIP broker database

OPEN HOUSE (WITH SELLER APPROVAL)

• Sunday Opens
  
• Brokers Open

BI-WEEKLY UPDATES INCLUDES:

• Market Updates
• Website and Social Media Analytics
• Print ad Schedule
• Showing Activity

ADVERTISING

• Monthly Inclusion of Print Advertisements in Local and Out-Of-Area Publications
• On-Going Posting on Social Media Channels and Engagement With Audience
  

AT OUR CORE

• We’re Collaborative to the Core
• Powerful Storytelling Meets Masterful Design
• Award-Winning Technology
• ​​​​​​​A Boutique Brokerage With a Global Reach
  

THE AGENCY

• More of the Same Is Never an Option
• The Power of Collaboration
• A Technological Revolution
  

OUR REACH

• 1,543,000+ Social Media Connections
• Theagencyre.Com Receives 1.8m+ Visits per Year
• The Agency Edit Reaches 295k+ Qualified Individuals
  

A MATCH MADE IN REAL ESTATE HEAVEN

• Savills & the Agency

GLOBAL REACH

• Exposure in Over 60 Countries
• The Power of Over 30k Savills Employees
• ​​​​​​​Instant Contact to Over 700 Offices
  

THE AGENCY CREATES

• Marketing by the Agency
  
• Creating a Digital Footprint
• Public Relations
• Custom Listing Marketing
  
• Custom Collateral
  
• Custom Advertising
  

OUR SERVICES

• Commercial Advisory
  
• The Agency Development Group
  
• Research & Planning
  
• CLOSED ESCROW
  

YOUR MOVE

• Now, the only thing missing is you.