Marketing

Marketing Plan

CREATE MARKETING COLLATERAL
WHISPER CAMPAIGN
DEVELOP PR STRATEGY
DIGITAL ADVERTISING CONTINUED
PRINT ADVERTISING LAUNCH
The Agency Facebook page followers: 18,000+
The Agency Twitter followers: 13,000+
The Agency Instagram followers: 295,000+
The Agency Pinterest followers: 1,550+
Agents Instagram followers: 8,500+
Make direct contact with clients and brokers to notify them of the offering
Share website and collateral as an exclusive preview for qualified individuals
Offer exclusive, pre-launch property tours to qualified individuals
Share offering in The Agency weekly Sales Meeting broadcasted to 450 agents in 23 different offices in California, Arizona, Utah and Canada
List offering on Pocket Listing Service and Top Agent Network, exclusive broker networks
The PR team will work with the Seller to understand the history, story, and design of the house
The PR team will pitch the exclusive launch story to various media outlets. While no placement is guaranteed.
Create a specific schedule of ad placement, social media postings, and market updates
During this phase, The Agency and Savills will collectively identify qualified, potential buyers through existing contacts.
The Agency Facebook page followers: 18,000+
The Agency Twitter followers: 13,000+
The Agency Instagram followers: 295,000+
The Agency Pinterest followers: 1,550+
Agents Instagram followers: 8,500+
Work to secure editorial and/or advertisements in The LA Times
Full-page ad in The LA Times
Full-page ad in the MLS Caravan Guide
Westside DIGS
Malibu Homes & Land
Any potential PR placement

MARKETING COLLATERAL LAUNCH
OPEN HOUSE (WITH SELLER APPROVAL)
Bi-weekly updates inclusive of:
Advertising
Print: Compose a curated and tailored 4-12 page brochure
Digital: Deploy custom eBlast campaign to Agent’s databses, as well as The Agency’s VIP broker database
Sunday Opens
Brokers Open
Market updates
Website and social media analytics
Print ad schedule
Showing activity
Monthly inclusion of print advertisements in Local and Out-of-Area publications
On-going posting on social media channels and engagement with audience

The Little Red Book

At Our Core
The Agency
OUR REACH
A Match Made in Real Estate Heaven
GLOBAL REACH
The Agency Creates
Our Services
Your Move
WE’RE COLLABORATIVE TO THE CORE
POWERFUL STORYTELLING MEETS MASTERFUL DESIGN
AWARD-WINNING TECHNOLOGY
A BOUTIQUE BROKERAGE WITH A GLOBAL REACH
MORE OF THE SAME IS NEVER AN OPTION
THE POWER OF COLLABORATION
A TECHNOLOGICAL REVOLUTION
1,543,000+ SOCIAL MEDIA CONNECTIONS
THEAGENCYRE.COM RECEIVES 1.8M+ VISITS PER YEAR
THE AGENCY EDIT REACHES 295K+ QUALIFIED INDIVIDUALS
SAVILLS & THE AGENCY
EXPOSURE IN OVER 60 COUNTRIES
THE POWER OF OVER 30K SAVILLS EMPLOYEES
INSTANT CONTACT TO OVER 700 OFFICES
MARKETING BY THE AGENCY
CREATING A DIGITAL FOOTPRINT
PUBLIC RELATIONS
CUSTOM LISTING MARKETING
CUSTOM COLLATERAL
CUSTOM ADVERTISING
COMMERCIAL ADVISORY
THE AGENCY DEVELOPMENT GROUP
RESEARCH & PLANNING
CLOSED ESCROW

MARKETING PLAN

01 PRELAUNCH

CREATE MARKETING COLLATERAL

  • Hi-Resolution Photography and Videography for both Print Advertisements, Online Marketing, and Social Media
  • Walkthrough Property Tour
  • Professional drone photography and property
    videography
  • Prepare copy to be used in all marketing
  • Prepare copy to be used in all marketing

WHISPER CAMPAIGN

  • Make direct contact with clients and brokers to notify them of the offering
  • Share website and collateral as an exclusive preview for qualified individuals
  • Offer exclusive, pre-launch property tours to qualified individuals
  • Share offering in The Agency weekly Sales Meeting broadcasted to 450 agents in 23 different offices in California, Arizona, Utah and Canada
  • ​​​​​​​List offering on Pocket Listing Service and Top Agent Network, exclusive broker networks

DEVELOP PR STRATEGY

  • The PR team will work with the Seller to understand the history, story, and design of the house
  • The PR team will pitch the exclusive launch story to various media outlets. While no placement is guaranteed.
  • During this phase, The Agency and Savills will collectively identify qualified, potential buyers through existing contacts.
  • Create a specific schedule of ad placement, social media postings, and market updates

02 LAUNCH

DIGITAL ADVERTISING LAUNCH

  • Launch listing in the MLS
  • Property goes live on The Agency website with a two-week front page
    feature, reaching over 17,690 unique visitors per month
  • Property goes live on The Savills website, reaching 30,000 Savills agents
    in 700 offices in over 60 counties all around the world
  • Deploy a custom property-specific direct eBlast to Sandro’s personal
    database and VIP Broker list, approximately 10,500 recipients
  • Any potential PR placement
  • Inclusion in The Agency weekly eBlasts:
    ​​​​​​​
    “The Agency Edit” (Saturday eBlast)
    275,000+ Subscribers

    The Agency Weekly Broker Update (Monday eBlast)
    20,000+ Subscribers

DIGITAL ADVERTISING CONTINUED

  • The Agency Facebook page followers: 18,000+
  • The Agency Twitter followers: 13,000+
  • The Agency Instagram followers: 295,000+
  • The Agency Pinterest followers: 1,550+
  • Agents Instagram followers: 8,500+

PRINT ADVERTISING LAUNCH

  • Work to secure editorial and/or advertisements in The LA Times
  • Full-page ad in The LA Times
  • Full-page ad in the MLS Caravan Guide
  • Westside DIGS
  • Malibu Homes & Land
  • Any potential PR placement
  • Malibu Times

MARKETING COLLATERAL LAUNCH

  • Print: Compose a curated and tailored 4-12 page brochure
  • Digital: Deploy custom eBlast campaign to Agent’s databses, as well as
    The Agency’s VIP broker database

OPEN HOUSE (WITH SELLER APPROVAL)

  • Sunday Opens
  • Brokers Open

03 CONTINUED MARKETING AND ASSESSMENT

BI-WEEKLY UPDATES INCLUDES:

  • Market Updates
  • Website and Social Media Analytics
  • Print ad Schedule
  • Showing Activity

ADVERTISING

  • Monthly Inclusion of Print Advertisements in Local and Out-Of-Area Publications
  • On-Going Posting on Social Media Channels and Engagement With Audience

The Little Red Book

AT OUR CORE

  • We’re Collaborative to the Core
  • Powerful Storytelling Meets Masterful Design
  • Award-Winning Technology
  • ​​​​​​​A Boutique Brokerage With a Global Reach

THE AGENCY

  • More of the Same Is Never an Option
  • The Power of Collaboration
  • A Technological Revolution

OUR REACH

  • 1,543,000+ Social Media Connections
  • Theagencyre.Com Receives 1.8m+ Visits per Year
  • The Agency Edit Reaches 295k+ Qualified Individuals

A MATCH MADE IN REAL ESTATE HEAVEN

  • Savills & the Agency

GLOBAL REACH

  • Exposure in Over 60 Countries
  • The Power of Over 30k Savills Employees
  • ​​​​​​​Instant Contact to Over 700 Offices

THE AGENCY CREATES

  • Marketing by the Agency
  • Creating a Digital Footprint
  • Public Relations
  • Custom Listing Marketing
  • Custom Collateral
  • Custom Advertising

OUR SERVICES

  • Commercial Advisory
  • The Agency Development Group
  • Research & Planning
  • CLOSED ESCROW

YOUR MOVE

  • Now, the only thing missing is you.

Work With Sandro

Sandro’s clients directly benefit from his level of involvement and passion for the Malibu Community, along with his ever-expanding professional network.

Contact